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Filters For My Car carries a wide range of Toyota car filters at great prices that dealers can’t come close to.  Our online store stocks Toyota air filters that match OEM specifications and help your engine breathe easier by keeping dirt and road debris out.  We also sell Toyota cabin air filters that remove allergens and odors before they reach the interior of the vehicle.  Please remember to check both your engine air filter and cabin air filter frequently to maintain a balanced service schedule.  The following paragraphs cover Toyota’s history as well as cover their current vehicle lineup.

Toyota, short for Toyota Motor Corporation was founded in 1937 and is currently the largest manufacturer and producer of Automobiles worldwide.  TMC (Toyota Motor Corporation) also owns the car companies: Daihatsu, Hino Motors, Lexus, and Scion.  The company is headquartered in Tokyo, Japan and in addition to producing vehicles has non-auto divisions that are involved in biotechnology, finance, and robotics.

The company started off under the name “Toyoda” and produced engines in 1933.  It officially became incorporated in 1937 and continued producing small passenger vehicles and light trucks.  Toyota experienced much success as it built it’s popularity in Japan throughout the 1940′s and 1950′s.  The company took a gamble and entered the US market in 1957.  Toyota experienced slow sales at first but quickly became popular as Americans began to shift their buying preferences to inexpensive import vehicles that were fuel efficient.  The popularity of Honda, Nissan, and Toyota led lawmakers to level large import tariffs on these companies.  Toyota along with the other companies set up factories in the US and further solidified their position in North America.  TMC experienced tremendous growth throughout the 1970′s and 1980′s with the introduction of the Toyota Camry and Toyota Corolla.  Toyota’s vehicles were perceived as to having better quality than domestic manufacturers; this allowed the company to gain market share.  Toyota has grown to become a multinational corporation and sells vehicles in almost every country throughout the globe.  This presence is due to the fact that the company has factories strategically placed to meet demand where needed.  Such locations include Japan, Australia, India, Sri Lanka, Canada, Indonesia, Poland, South Africa, Turkey, Columbia, United Kingdom, and the United States.  Toyota has brought many technological innovations to the market and was the first company to mass produce a hybrid, The Toyota Prius.  Hybrids now make up a significant portion of Toyota sales and are also being added to the Lexus vehicle lineup.  Toyota is also known for their motorsports involvement and sponsor many events under their performance division known as TRD (Toyota Racing Development).  The current vehicle lineup includes the 4Runner, Avalon, Camry, Corolla, FJ Cruiser, Highlander, Land Cruiser, Matrix, Prius, Rav4, Sequoia, Sienna, Tacoma, Tundra, Venza, and Yaris.

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