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OLDSMOBILE

Becoming difficult to find Oldsmobile car filters at great prices?  Filters For My Car stocks a variety of Oldsmobile air filters that should be replaced  as part of regularly scheduled maintenance.  We also carry a an assortment of Oldsmobile cabin air filters that help keep the air inside the vehicle clean and free from dust, odors, and pollen.  It is important to check your engine air filter regularly to ensure your engine is performing efficiently.  The following paragraphs cover Oldsmobile’s history as well as their final lineup before GM phased out the brand.

Oldsmobile was formed in 1897 and was one of the oldest brands in the world until its closure in 2004.  The company was an entry level luxury brand owned By General Motors and was acquired by GM in 1908.  Initially, the company was considered to be a very high end luxury marquee and in 1910, The Limited Touring retailed for $4,600, an amount greater than a new house.  Oldsmobile automobiles were slow selling and were very much a small niche of the automotive market.  Beginning in the 1930′s and 1940′s the brand began to shift its focus to offering vehicles in a price range that was competitive in the entry luxury segment.  In 1940, Oldsmobile was the first brand to offer the first true automatic that included four forward speeds.  For a brief three year period of 1942 – 1945, Oldsmobile produced weapons for the US military, such as high caliber guns, for the World War II effort.

In 1949, Oldsmobile was the first company to offer an overhead valve V8, known as the Rocket V8.  This was a time when flat head straight 8 engine designs prevailed.  This Rocket V8 quickly became a favorite engine for hot rodders and stock car racers.  The Rocket engine was so popular that Oldsmobile began to use a Rocket theme when designing new models in the 1950′s and early 1960′s.   This included re shaping the headlights, taillights, grill,  and body lines to adhere to this theme.

It was in the 1960′s that the hierarchy of Oldsmobile between GM’s other brands became confusing to customers and the idea of the brand existing as a luxury offering was overshadowed by the performance variants such as the Oldsmobile 442.  During the 1960′s and 1970′s, Oldsmobile’s vehicles became mainstream and by the 1980s the brand’s following and sales began to diminish.  This was due to the fact that Oldsmobile no longer differentiated from Buick and Pontiac.  Many of its models subsequently were re badged GM vehicles.  By the late 1990′s  Oldsmobile received little attention to its lineup and its profitability significantly declined.  In 2000,  GM announced its closure of the brand by 2004.  Its final vehicle lineup included the Alero, Aurora, Bravada, Intrigue, and the Silhouette.

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